Using smart contracts, advertisers send ads with a token payment in a locked state to users. However, it seems as if they’ve pushed that back in priority. Their original roadmap for 2018 stated that the BAT system would be integrated into other browsers and apps by the end of the year.
How Does the Basic Attention Token Work?.In this Basic Attention Token guide, we cover: Additionally, advertisers gain a better ROI and more accurate data to analyze using BAT. Users are paid for their attention watching ads, and publishers receive the majority of the ad revenue directly. The team behind the Basic Attention Token wants to change that.īAT cuts out the middlemen from the advertising process. These two companies alone receive 73% of all online ad dollars. The mission of the BAT team is to fix the broken state of the current digital advertising space in which users are unknowingly tracked, publishers are having trouble monetizing content, and advertisers are constant victims to fraud.ĭigital advertising revenue has quickly become monopolized by the two big kids on the block: Facebook and Google.
The Basic Attention Token (BAT) is an Ethereum-based digital advertising token.
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